Saturday, 25 October 2008

Why we must turn every newsroom into an A.F.Z.

For those who don't know what A.F.Z.s are: Acronym Free Zones.

Ok, it's a bad joke, but so is using acronyms for every single element of multimedia.

Reason: there will always be people in the room who haven't got a clue what you are talking about and will simply switch off.

Not the way to win hearts and minds on the march into the new media frontier.

People use acronyms to prove they are in the know - well done.

Now let's get over your ego and move on with those who speak English.

Code is no way to communicate to an already sceptical team.

So leave the acronyms at your computer screen and cut out the B.S.

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