Saturday, 18 October 2008

Things I would like to see in every newsroom, some essential tools for the multimedia journalist ... oh, and err some toys I would like to play with

# 4: Multimedia phones

How do you make the most of your reporters?

Step one is to arm them with multimedia phones and turn them into a 24-7 army of multimedia journalists.

These pieces of kit are being used by most people out on the street (aka citizen journalists) so why aren't our reporters kitted up with the relevant tools for the job?

A good phone will have the capability to:
  • take good quality photos (print quality)
  • capture good quality video with even better quality audio (there's no use having Spielberg-esque visuals if you can't hear what is being said)
  • record good quality audio
  • have quick and reliable web access
.. oh yeah, and also make telephone calls.

There's much debate about which phone is best for the job, with many in the industry proclaiming the Nokia N95 as the journalist's tool of choice - and that's not even taking into account the newly launch N96.

But I have a confession to make. I use the Sony Ericsson K850i. It does everything the N95 does, but having played with both I found the image and audio quality on the K850i to be better. But that's just me.

How can media companies afford not to invest? Just think, journalists on the scene, filing copy, photos, video and audio - as it happens.

The future in your pocket.

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