Friday, 19 September 2008

Newspapers making the news - for going down the pan

As if we didn't know journalism was on a rapid trajectory of transformation, along came the 'credit crunch'.

News of merging banks and collapsing companies has been preceded by ever more newspaper redundancies and title and office closures.

Manchester Evening News was the latest to announce some radical cost cutting measures, while even closer to home there have been a number of casualties.  Full a full list of world wide newspaper gloom, check out Newspaper Death Watch - it makes for some very depressing, yet interesting reading.

But from department to department, there is an acceptance of change. Despite the pain, most people are aware of the need for change.

Newspapers have been slow to evolve in the digital age. An early flurry of investment dried up when the dotcom bubble burst - and so did the confidence. So began newspapers' wanderings in the digital wilderness.

Traditional newspaper companies have been by their very nature conservative. If something is working, then why change it? Well it ain't working now ... and it hasn't been working for some time.

The web and the influx of new technologies has changed what we do, how we do it, and how readers want to consume what we produce.  Readers have embraced new technologies, while the newspaper industry has had its head firmly stuck up its own printing press.

Another Friday rant over ...

No comments: